WEBSITES BY KIM | Websites, Web Content and Marketing Ideas
For Mental Health Professionals in Private Practice
About Kim Richardson
How did I get interested in Websites and
Marketing?
Licensed as a Clinical Psychologist in Cape Town,
South Africa, I started a successful full-time private practice in
1995. As a local graduate, conference presenter, active society
committee member, academic lecturer and clinical supervisor in my
professional community, I generated a steady stream of referrals.
Starting a private practice as an unknown psychotherapist in the
USA meant that I used very different methods this time to
generate referrals for my part-time practice.
One of the methods of generating referral that I used was to
emphasize a particular area of interest in my work (adjusting
to motherhood and postpartum depression) and give talks and workshops in
this “niche”.
A second method was to create a website about my services that
also offered useful information to new mothers. I have been
building websites since 1999. I started out by creating sites for
psychological societies, psychotherapists, psychoanalysts, mental health
organizations and other helping professionals. I then learned ways ways
to improve and expand my clients' online presence and web visibility,
also branching into the business of private practice, specifically
referral generating activities.
As a psychodynamic clinician, I
understand concerns regarding confidentiality, self-disclosure and
increased visibility. I will work with you to find a way of
representing yourself online and in your professional community, while
staying true to your character and values. You will find my approach
sensitive and respectful.
Email me if you would like
set up a phone call to talk about what you might need and
whether I can help you achieve it.
Kim Richardson, M.A.
Founder, WebsitesbyKim.com
Clinician in private practice
www.KimARichardson.com