Websites for Therapists |

My Approach to Websites

In brief, WEBSITESbyKIM:

1. Works with Mental Health Professionals in private practice who want to use the internet to expand their visibility.

2. Helps Mental Health Professionals in Private Practice write content for their websites without compromising professional values and character

3. Takes that content and turns it into a website.

4. Helps Mental Health Professionals find enjoyable way to promote their practices and websites and helps them discover what strategies work best for them.

5. Helps Mental Health Professionals take what they know about marketing and put it into consistent, regular practice.

Contact me for more information or with a question!

If you need more information, read further! I hope to give you a sense of who I am and what it's like working with me (and my consultants).

What results can mental health professionals you expect?

Even though you have relied for years on word-of-mouth marketing, you will experience and understand how a  website can enhance that process. Clients given 2 or 3 names to call and visit your website and decide which of the names they want to pursue. I will help you write web content and develop a website that is friendly and inviting and encouraging to all the prospects that are given your name. This allows a potential client to as much time as they need on your website, getting a sense of who you are and if you can relate to someone like them and understand their concerns and needs. A website gives them various options for contacting you (by form, by email, by phone, or by attending a talk you are giving) and helps to lessen their anxiety about making the decision to seek help.

Scheduling regular meetings with me helps you stick to your marketing goals. This is because we will not set goals that are unrealistic and out of character. There are many great marketing ideas out there for private practitioners. I will help you choose the ones that are effective for your business and that are in line with your professional values.

I will help you become more comfortable with marketing strategies that you have avoided in the past. There are some strategies like giving presentations, for example, that are incredibly powerful for marketing your practice. If you feel that not doing these things is really hurting your business let's work on getting you to speak in public. If you really do not want to, we will come up with alternatives, like writing short articles for the internet. Not only can I help you with the format and where to submit them, but together we will come up with topic ideas and an action plan.

You will generate reader-friendly content for other promotional activities. You will find my way of questioning you about your work makes it easy to access good clear content for your website, brochures and business cards. Overcoming writers block and knowing what to content to put in your promotional materials will be the least of your worries!

You may experience a renewed level of energy, dedication and passion to your work. Clients who have been psychotherapists for a long time and are feeling burn-out may find that talking about their business and clarifying their areas of interest and expertise can reaffirm who they are and why they chose this field in the first place.

I will challenge you to think about your strengths as a therapist in many different ways. Even if you are new to the field of psychotherapy, I will help draw from your life experience and come up with a way of describing what you have offer that is accurate and very affirming and complimentary to you.

GUIDING BELIEFS AND VALUES

I believe in the power of psychotherapy. As a psychodynamic psychotherapist in private practice I have been privy to astounding transformations that occur over time as a result of psychotherapy.

I believe there is no substitute for good therapy. We have all treated clients who have had unhelpful and even destructive previous therapy experiences. As clinicians we need to make it possible for clients to make informed and careful choices. We can do this by sharing the way we work, who we work with and what kinds of clients would benefit most from seeing us.

I accept and understand that there is a new model of consumerism and it is electronic. Nature abhors a vacuum. I believe psychotherapists and psychoanalysts need to step into the 21st century model and be available to the new consumer behavior of mental health clients.

Kim Richardson’s Approach

When you work with me you will find that I strive to come up with a website and a marketing plan that fits you best. I listen to what is important to you in your work. I seek to understand the values and standards that you practice by and help you turn them into accessible website content. If neutrality and non-interference are important to you, we will work on content that is least intrusive to your clients. If your style is to be more personally accessible, we can be creative about describing your strengths and uniqueness.

Next..

Now that you have a better idea of the results you can expect working with me, as well as my philosophy and approach, please go to my SERVICES page to learn about specific services and programs I offer.